This is the second edition of The Entrepreneurial Edge, which was first published in 1989. It is available exclusively on Amazon.
“…the extraordinary men and women who lead our entrepreneurial businesses … have the panache, the directness and the joie de vivre that flows from a total commitment to an obsession they relish. … As characters, they encompass every conceivable personality type, if only because one of their common traits is a resolute resistance to conformity. Nevertheless, there are patterns in their behaviour.”
Based on in-depth interviews with 100 successful entrepreneurs in all ten provinces of Canada, The Entrepreneurial Edge explores the widely diverging ways they lead their companies, investigating their experiences, their visions, their strategies and plans, their successes and failures, their willingness to take huge risks and their determination to minimize that risk, their strengths and weaknesses and the nature of entrepreneurship that they all share. The result is a comprehensive portrait of the techniques that bring success to entrepreneurs, including a wide selection ranging from giants such as Jimmy Pattison and Frank Stronach to dynamic startups still in their early stages.
Neville Nankivell, Editor, The Financial Post: “A remarkable combination of analysis, theory and human drama.”
Patricia Lush, Globe & Mail Report on Business Magazine: “For anyone who might like to follow the entrepreneurial route, Mr. Rumball’s book could prove a useful road map.”
Excerpt from The Entrepreneurial Edge